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Authenticity

The Real Deal

Counterfeits are the whole problem with buying resale. Here is exactly what we do about it, so you can decide for yourself whether to trust us.

The check

What every pair goes through

01
Source first

We only buy from suppliers we have a history with. Most fakes are stopped here, before anything reaches the shop, because we never took the shipment in the first place.

02
Box and label

Size run, SKU, production date and factory code all have to agree with each other and with the shoe inside. Mismatched labels are the fastest tell there is.

03
Build and materials

Stitch count and spacing, midsole texture, the weight in your hand, how the collar folds. Twenty years of handling this stuff means a bad pair feels wrong before it looks wrong.

04
Smell and glue

Not a joke. Counterfeit adhesive has a chemical smell that never fully airs out, and glue bleed along the midsole seam is a dead giveaway.

05
When in doubt, out

If a pair does not clear all of it, we do not sell it. We have eaten the cost on stock before rather than pass a questionable pair to a customer.

Look closer

The things we look at

Stitching

Even spacing, consistent tension, no loose thread at the stress points. Factories that make the real thing are boring and consistent. Fakes are not.

Materials

Leather that creases instead of cracking, mesh with an even weave, a midsole that compresses the way it should when you press it.

Print and tags

Font weight, kerning, ink density on the insole and the tongue label. Counterfeiters get close. They rarely get it exact.

A tee laid out flat with its tag still on it
A New Balance sneaker photographed against a plain ground
A sneaker box with its label showing
Still not sure?

Then ask us to prove it

Before you buy, we will send you close-up photos of the actual pair you are getting, including the label and the stitching. Not a stock photo, not a similar pair. The one going in the box.

And if something ever arrives and you have doubts, bring it back. Our returns policy exists for exactly this.

A white sneaker photographed on concrete